If you are already working in a spa or salon, you may have dreams of owning your own one day. Though this may sound like an easy task, there are several things to keep in mind. This is especially true if you want to specialize in operating a natural beauty salon or spa. Here are a few things to consider, including special beauty school certifications you may need, experience, and marketing of your new business.
Natural Beauty Certifications
One of the first things you need to consider about opening your own natural beauty spa are the courses and certifications you may need. There is a misconception that because you have already attended beauty schools in the past, this qualifies you for natural beauty as well. The truth is, your clients will look for certain certifications to back up your natural beauty ability and claims. For example, beauty schools may offer courses specifically in using organic hair colours and pigments. You may find other courses as well in natural spa services such as hot stone therapy, massage, and natural facial techniques. These are all services your clients will look for and expect to see some background in.
Natural Beauty Experience
It may seem like common knowledge that you would need experience in natural beauty techniques, but the question comes in with how much experience and where to obtain it. You may already have some experience from working in your current salon or through spas in the area. The trick is that you need to have as much experience as possible in the specific types of natural beauty you want to work with. This may mean seeking out internships and other methods to obtain that experience. Ideally, you would want to have references for this experience as well as a portfolio showcasing your work with before and after shots of the clients.
Another method you may want to consider is to go to trade shows where you can be seen performing your services. You may also want to seek out bloggers and social media influencers who can provide small write-ups in exchange for your services. This kind of publicity can showcase your work and show your background easily to your clients.
Natural Beauty Marketing
Once you have your portfolio and your certifications lined up, as well as the location for your business and licensing, you may want to consider marketing as well. Marketing through social media is an ideal method since most of this can be done for free simply by doing videos and posting to social media. You can also use fundraisers and other community sponsored efforts as a way to market your business. Simply by participating in these community efforts and fundraisers, you put your name out there and let others know about your business. You can also promote the beauty school you attend and possibly gain some referral bonuses for your efforts.
These are just a few of the things to consider if you are thinking of starting your own natural beauty salon. For more ideas, lists of natural beauty certifications, and information on getting started, consider visiting your local beauty school career counseling center or representative.